In this episode of the podcast, Steve Coughran takes us on a journey through the origin and history of strategy. He explores how the concept of strategy has evolved over time, from its military roots in ancient China and Greece to its modern application in the world of business. Steve delves into the old way of building strategy, which focused primarily on traditional frameworks and outdated value drivers. He contrasts this with the new way of building strategy, which emphasizes agility, innovation, and constant adaptation to changing market conditions. Drawing on his extensive experience as a strategy expert, Steve shares insights into the key principles and practices that underpin effective strategic design today. He discusses the importance of data-driven decision-making, cross-functional collaboration, and customer-centricity in developing winning strategies. Throughout the episode, Steve challenges us to rethink our approach to strategy and embrace the new way of thinking about this critical business function. Whether you're a business leader, strategist, or aspiring entrepreneur, this episode is sure to inspire you to take your strategic planning to the next level.
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