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In this episode of the Business Strategy Podcast, host Steve Coughran talks with Dr. Shan Nair, President of Nucleus, about key strategies for expanding businesses abroad. They discuss the importance of hiring culturally competent leaders, leveraging local experts, and evaluating a company's readiness based on financial strength and market demand. Dr. Nair emphasizes how understanding cultural nuances and working with local professionals can boost the chances of success in new markets. Tune in for valuable insights on unlocking profitable growth through international expansion.

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