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In this week's episode of the "Business Strategy" podcast, host Steve Coughran dives deep into the transformative idea that, in the coming decade, nearly every company will essentially become a tech company. This sweeping change isn't limited to sectors traditionally associated with technology; it spans across industries like plumbing, electrical, advertising, food and beverage, healthcare, retail, and beyond. The dichotomy between tech companies and 'everyone else' is blurring, accelerated by the pandemic's push towards digital and the continuous evolution of artificial intelligence. Today, technology isn't just a part of business operations; it's central to them, making it clear that regardless of the industry, every company is now a tech company at its core. Steve highlights the critical role of technology in enabling businesses of all sizes to adapt, innovate, and remain competitive in a rapidly changing market. The pandemic not only accelerated the adoption of technology but cemented its importance in day-to-day operations and strategic planning. Digital transformation is now a necessity, not a luxury, as evidenced by the projected worldwide expenditure on digital transformation, expected to reach a staggering $3.4 trillion by 2026. Organizations that embrace this shift, particularly those with a chief digital officer or similar roles focused on technology strategy, are significantly more likely to succeed in their digital transformation efforts.

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