Business Strategy and Finance
Welcome to the Business Strategy and Finance Podcast, hosted by entrepreneur, founder, investor, CFO, and content creator Steve Coughran. In each episode, you'll discover strategies for attracting more customers, boosting profitability, and increasing your company's value, all drawn from Steve’s extensive experience in turning around and growing companies from millions to billions in revenue. By blending strategic principles with essential financial fundamentals, Steve provides actionable insights to help you optimize and maximize the value of your business.
Business Strategy and Finance
75: Stop Selling and Try This Instead
Creating a compelling offer is key to success in business. If your product or service solves your customers' biggest pain points, you don't need to hard-sell—it will sell itself. In this podcast, Steve shares the strategies he's used to grow businesses, including how to package your offer to be irresistible, the importance of conviction in what you're offering, and why solving your customers' core problems is your fiduciary responsibility. Whether you're just starting out or scaling a multi-million dollar company, these insights will help you achieve lasting growth and profitability.
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